In South Canterbury, New Zealand, arable farmers Michael and Nick Tayler have found stability through a contract with Timaru-based Juice Products New Zealand (JP-NZ), supplying carrots destined for the Japanese juice market. This arrangement has allowed for more efficient use of their machinery and reduced reliance on traditional commodity markets during a period of tight gross margins for arable farming. The Taylers, who manage approximately 1000ha, cultivate a diverse range of crops alongside their carrot production.
The partnership with JP-NZ began in 2009, following the company's acquisition by Sumitomo Corporation in 2014. JP-NZ processes raw carrots into high-quality juice concentrates, primarily for export to Asia, North America, and Australasia. The venture into carrot cultivation was a new direction for the Taylers, initiated by JP-NZ's interest in South Canterbury's conducive growing conditions. The area's soil quality, reliable water supply, and temperate climate are ideal for carrot cultivation, which requires specialized, capital-intensive machinery for harvesting and processing.
Carrot cultivation presents unique challenges, including soil degradation and logistical complexities associated with in-field storage and winter harvesting. To address efficiency issues, the Taylers and neighboring Pye Group established a washing facility to prepare the carrots for juicing. Michael Tayler notes the cultural significance of carrot juice in Japan, where it is commonly blended with other juices and sold in vending machines, contrasting with its lesser popularity in New Zealand. The relationship between JP-NZ, the Taylers, and the Japanese market exemplifies a successful international agricultural partnership, highlighting the global journey of New Zealand-grown carrots from farm to foreign shelves.
Source: farmersweekly.co.nz