Wonderful® Pistachios has been named the "Official Snack" of Combo Breaker ("CB") – the second largest video game convention and tournament series in the U.S. dedicated to competitive fighting games. The pistachio brand will engage with an estimated 7,000 in-person attendees and additional online viewers to build awareness of its No Shells varieties, including its new No Shells Jalapeño Lime flavor.
Players and fans can visit the Wonderful Pistachios booth to sample the No Shells flavors, take photos (in a pistachio costume) and enter a giveaway for a one-year supply of pistachios.
Held annually since 2015 in the greater Chicago area during Memorial Day Weekend, this year's event will take place from May 24-26, 2024. Players and fans can visit the Wonderful Pistachios booth to sample the No Shells flavors, take photos (in a pistachio costume), and enter a giveaway for a one-year supply of pistachios. Video game fans tuning in to CB through the Twitch live streams will see the brand's humorous No Shells advertisements featuring Sheldon the tortoise.
The 2023 U.S. Video Game Industry report by Entertainment Software Association (ESA) revealed that the number of Americans playing video games is strong at 65 percent, with about 212 million weekly players, and encompasses players across all demographics including gender, race, ethnicity, and age, making esports/gaming an appealing audience for Wonderful Pistachios.
Overview of the Wonderful No Shells pistachio flavors.
"ComboBreaker is at the heart of the grassroots gaming community with a dynamic and diverse crowd, which is a perfect fit for our brand," said Diana Salsa, vice president of marketing at Wonderful Pistachios. "Just as each gamer brings their unique style to the competition, our assortment of pistachios provides a match for every taste preference and allows consumers to snack healthy without having to sacrifice flavors or fun."
According to a report by MRI Simmons, more than 80 percent of esports fans reported that they eat or drink while watching competitive gaming. Wonderful Pistachios, combined with a variety of flavors, have protein, fiber, and unsaturated fats for a trio of nutrients that may help keep snackers feeling fuller for longer, a beneficial combination for longer gaming sessions.
For more information:
Bryan Hansen
The Wonderful Company
[email protected]
www.getcrackin.com
www.wonderfulpistachios.com