Bitcoin helping Argentinian organic farmers
In Buenos Aires, organic farmers are struggling to sell their products. However, some farmers have found an alternative. With the help of Bitcoin, these farmers have succeeded in creating an online presence where they can sell their organic vegetables directly to customers with no fees or middlemen getting in the way.
Santiago Zaz, a friend of Nubis Bruno, is a member of an organic community of farmers, Terra Buena, which was experiencing difficulties with selling their products.
Santiago wanted to expand his customer base and increase his business, but he didn´t know how to go about achieving these goals. Since he knew that Bruno was in tech, he thought that Bruno could be of some help. For Terra Buena, accepting payments online through PayPal or credit card was a problem because they needed the funds right away to pay for their own costs and the fees were higher than what they could afford. Additionally, they didn’t know how to cope with bureaucracy, so they needed someone to do that for them. So Nubis thought if they began accepting Bitcoin, he could set them up completely and resolve their issues once and for all.
Nubis Bruno saw an excellent opportunity to bring the digital currency to an ecosystem where it was not yet known, which was the organic farmers community in his own country. When Nubis explained his proposal to Santiago, he understood immediately what Bitcoin was all about and realized that he would be able to solve some of his problems — problems that mainly come from the traditional financial system.
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