In a representative study by market research institute Forsa into the Germans' most beloved brands, Demeter has made the top 50. Demeter is, next to Coca Cola, the second most popular food brand in the top 50, and ended up 27th out of all German brands. The only food brands to do better than Demeter were Alnatura and Mars. Demeter partner Alnatura reached the highest ranking of all food brands, coming in at number 12. Demeter and Alnatura are the only organic brands to have made the top 50. "We are proud that the work of our growers, processors and traders in Germany is appreciated so much," says Demeter manager Alexander Gerber about the result.
"2014 was the year of the definitive breakthrough of organic products," says brand expert Andreas Pogoda of 'Brandmeyer Markenberatung', the study sponsor. "That these brands end up among the topmost popular brands for the first time this year, shows that organic is much more than just hype. For a number of years now, the Germans have come to appreciate certain organic brands, and they don't want to be without them anymore."