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Zimbabwe to fill avocado gap EU?

The huge demand for avocados' in the European Union (EU) market, which increased by 45 percent from US$760 million in 2011 to US$1,1 billion in 2014, presents an opportunity for Zimbabwean companies within the fresh fruit sector, ZimTrade has said.

The EU market accounts for a third of global imports of avocados, a market Zimbabwe is yet to fully explore. Currently, Peru accounts for 30 percent of Europe's annual avocado imports.

Zimbabwe's exports of avocado have increased by 400 percent from US$177 000 in 2012 to US$710 000 in 2014, driven mainly by large scale avocado producers.

ZimTrade said avocado producers must meet the minimum EU technical requirements that protect consumers. These requirements are classified according to product safety, technical standardisation, packaging and labelling.

Source: AllAfrica