Major symbol group Costcutter Supermarkets Group, has announced a major brand transformation to engage shoppers and drive future retailer sales growth, under the title of its 'Shopper First Programme'. The new brand package (including a new logo) has been developed out of a deep and wide-ranging research and review project, aiming to provide a clearer than ever understanding of how shoppers shop in, and what shoppers want from, their local stores; enabling Costcutter to build its offer with these needs at its core. (igd.com)
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