"By going with our own brand we can supply smaller outlets who can order our own brand without having to commit to massive runs," explains John Stokes, Head of Procurement at Freshtime. "It also allows us to get into retailers quickly, as it gives us speed and flexibility because volume dictates the packaging in terms of minimum runs."
John goes on to say that there is room in the market for another fresh cut brand as food to go is growing at a colossal rate and these days people tend to go more for convenience than whole head products, but he admits that vegetables are more difficult.
At the moment Freshtime has its own brand products in some smaller retailers and are busy trying to expand their market presence. "We are looking at the bigger retailers, we are already there with our other products but our own brand would be ideal if a retailer wants to launch something quickly."
Products available under the Freshtime brand are baby potatoes and mixed veg packs.
John Stokes
Freshtime UK Ltd
Tel: +44 1205 318824
Email: John.Stokes@freshtime.co.uk
www.Freshtime.co.uk