Now in its thirteenth year providing marketing services to companies in the fresh produce industry, DMA Solutions, Inc. celebrates two important milestones signaling continued growth within the company and the industry that it serves; the tenth anniversary of The Core Blog and the promotion of Mackenzie Wortham, editor of The Core blog, to Account Director.
Over the last decade, DMA Solutions has shown an unparalleled commitment to fresh produce marketers by providing relevant content on a consistent basis via The Core blog. Lead by Mackenzie Wortham and authored by the DMA Solutions team, the Core serves as DMA’s primary marketing medium for sharing subject matter and thought leadership while measuring content that is most important to fresh produce marketers today. The way the blog is designed and the information presented is intentional and built to cater to the needs of The Core’s readers.
“For ten years we’ve shared our knowledge and expertise about fresh produce marketing as via The Core Blog. Over that time, readership and subscriptions to The Core blog have grown significantly indicating a need for an elevated approach to marketing, branding and differentiation in our industry.” said Dan’l Mackey Almy, president and CEO of DMA Solutions, Inc. “At DMA Solutions, we remain committed to the industry that we serve and intend to continue to provide unbiased content that is relevant and supports marketers as they work to elevate their brands to trade customers and end consumers.”
The success of the blog’s content is measured by the number of views each post receives on any given day, week, month or year. The blog’s most read posts include the series titled “What Blew Us Away” and features the DMA Solutions’ teams’ highlights from various industry events throughout the year. In addition, readers most respond to blog posts featuring topics including social media marketing, branding and leadership.
Mackenzie Wortham has lead publishing for The Core three out of the five years she has worked at DMA Solutions. Her promotion to Account Director is a result of her ongoing dedication to evolving The Core blog, managing fresh produce brands and achieving measurable marketing results on behalf of her clients.
“Mackenzie’s contribution to the growth of our blog and our company is significant and I couldn’t be more proud of the marketer and leader she has become during her five year tenure at the company,” said Almy. “One of the attributes I value most about Mackenzie is the way she leads with the ‘why’ when shaping blog content for The Core and when strategizing on behalf of our brand partners.”
“I look forward to continuing to evolve The Core blog and shaping its content using the input we receive from our subscribers and the industry at large,” said Mackenzie Wortham, account director at DMA Solutions, Inc. “When I think about my promotion at DMA Solutions, I think about the companies that have trusted me and the DMA Solutions team to manage their brands’ growth over the years and I am grateful for the experience. I look forward to working closely with Dan’l and the leadership team to continue to challenge the norm in fresh produce marketing and pave the way for growth that results in an increase in demand and consumption of fresh produce.”
Contact:
Beth Atkinson
DMA Solutions
Tel: 214-444-7459