The Mushroom Council took on a new frontier of burger lovers last week when it served The Blend to hundreds of bikers attending the 77th Sturgis Motorcycle Rally in South Dakota.
“It’s the best burger I’ve had all week,” was the familiar refrain offered up by bikers who stepped off Sturgis’ Main Street drag to sample a 70/30 meat-mushroom blend last Thursday, Aug. 10, at a fundraiser for the Sturgis Museum and Hall of Fame. The event was hosted by Thunder Press magazine as part of its 25th anniversary celebration.
Bart Minor, president of the Mushroom Council, helped serve the blended burgers and interacted with attendees.
“I wanted to know first-hand how blended burgers would be accepted by meat eaters and burger fans who hold nothing back in their opinions,” said Minor. “It’s safe to say we’ve recruited hundreds of new Blenditarians – they gave it resounding accolades and came back for seconds. The event was an excellent demonstration of The Blend’s universal appeal.”
Contact:
Bart Minor
President & CEO
The Mushroom Council
Tel: (650) 632-4250