Tackling the effects of climate change on berry cultivation in Europe

The EU-funded project GoodBerry (Improving the stability of high-quality traits of berries in different environments and cultivation systems for the benefit of European farmers and consumers) has just released a short animated film illustrating the project's background and approach. Raising awareness of the effects of climate change on berry cultivation, the film highlights the impact not only on berry producers but also on consumers and the environment.

To tackle these effects, GoodBerry brings together a multidisciplinary team of 19 partners from Europe as well as Chile and China. Launched in 2016 and funded for four years, the interdisciplinary consortium aims at identifying the berry fruit crops of strawberry, raspberry and blackcurrant that are most compatible with the new environmental conditions. Additionally, the new tools and cultivation techniques that are being developed will lead to more stable and controllable production processes and the availability of healthy, tasty fruits for the consumers.

The animated clip, which is available on the GoodBerry website and on YouTube (see below), uses easily understood language to explain the project's ambitions and potential to a wide audience.