"Potato Market is a way of realising transparent transactions in the online potato market," explains Cristina Cabadas. “These days we deal with markets which depend on certain intermediaries, and which now, thanks to the internet, can directly sell to buyers locally as well as internationally." According to Cristina, Potato Market will be a fundamental tool in potato trading in Europe much faster than expected.
"Lack of transparency and spatio-temporal limitations are removed in online markets; it's a winning bet for everyone. Products that have been traditionally available face-to-face, are now available 24/7 on our internet platform. Anyone can operate on this platform, which is absolutely intuitive; it only takes a few clicks to put up an online offer open to everyone. Users are setting their own rules for the game to market their products.”
"The founders of our company have been working on the traditional model for decades, and the fact that all trade is now opening its doors to the internet is undeniable. Potato Market wants to take advantage of this reality, to offer an innovative tool to a market we know very well: commercial potato harvesting operations in Europe. It's been a little over a year since we worked on the development of Potato Market. We officially presented ourselves with a stand at Potato Europe Emmeloord, in September 2017."
“We started in France, but we enjoy a growing interest from all corners of the world: we have subscribers from the United Kingdom, Germany, Egypt and Spain, and we will soon start our Road Show full of on-site events on all the producing areas of France, the United Kingdom and Germany. The average user already is rather diverse, which shows us that the interest in the trading system we propose will reach all countries to which we are able to provide service.“
"Currently, still in its beta phase but 100% operational, about 200 users already benefit from Potato Market, and we already have 1,000 visitors to our website. Users are approaching with interest for and caution to the unknown, but the steps are stable as they verify the simplicity of the use of Potato Market. We still have work to do to overcome the barrier of access to the "digital world", but progress shows us that we’re on the right path."
"Our success has so far consisted of the recognition and traction that is generated among the professionals in the sector, but also the fact that some intermediaries criticise us because they consider us a "threat" to the traditional system. Now, buyers and producers can have a direct relationship; they can compile data and use it to refine their products and offers, as well as better meet the needs and demands of the markets."
Potato Market users can get the Eurocelp certificate for their products. "We recommend Eurocelp, as it is a wonderful tool to certify the quality of products, on which users can rely. This way, the farmer and the buyer may choose to use it or not, as in any traditional operation. At Potato Market nothing is mandatory; the farmer and the buyer always choose the conditions for their offers themselves."
"We invite farmers and potato industry professionals in Europe to join us, to get to know our platform in detail, which is completely adapted to the uses and standards applied in the sector. Registration is still free at the moment."
For more information: 
Potato Market
Cristina Cabadas
+33 680 956 989