Breeding station Bejo presented its purple vegetables under the Purple Power concept during the Fruit Attraction. This includes the first 100% male purple asparagus Erasmus F1, which can be grown in Northern, Central and Southern Europe. According to Maurice Deben, there’s one condition for sales to become successful. “The asparagus shouldn’t just be placed next to white and green asparagus, it should really be characterised as a salad-asparagus.”
“If you boil this asparagus, it’ll lose its colour, so that would be a shame. But it’s perfect for stir-frying, on the barbecue or in salads. This asparagus can also be eaten raw, because it has a sweet flavour. It’s ideal for younger consumers who want to prepare their meals quickly, but they have to be informed first,” Maurice continues.
“Because this early variety can be grown from Southern to Northern Europe, the product can be on shelves for long periods, resulting in more chances on the market,” Maurice explains. “For now, the purple asparagus will be considered a niche product compared to the white and green asparagus, but with the right explanations and usage, this could quickly change.”
For more information:
Maurice Deben
Bejo Zaden
M +31 6 53 56 27 15
m.deben@bejo.nl
www.bejo.nl