Per capita sales (kilo per person, per year) of retail fruits and vegetables in Brazil, in general, have been in decline since 2012, according to data from the Euromonitor consultancy divided by the Brazilian population.
Despite the drop in per capita consumption, the financial volume generated in retail continued to rise, sustained by the increase in fruit and vegetable prices, especially in the last two years. This means that, even with the advances that can occur with the aggregation of value and sophistication of the final product, Brazilians have spent more and taken less produce home in recent years.
It is important to point out that the Brazilian economy has shown limited growth since 2014. In the pandemic period until 2022, food prices rose with some force, due to the increase in input costs. This economic scenario has been restricting the purchasing power of Brazilians and impacting fruit and vegetable sales.
Source: abrafrutas.org