AgroCap Invest and Innoverde team up with Turkish producers
Sjaak Oosthoek of Innoverde BV was the driving force behind linking AgroCap, Innoverde and the new Turkish partners Osman Aritan and his son Resat. "Purnatur is a unique organisation. It handles all European marketing activities for CMS and Sarilar, two prominent fruit growers in Turkey. The company markets a substantial volume of fruit, and is able to operate with a lean structure due to its position within the AgroCap Group’s international network. Osman Aritan, an experienced fresh produce specialist is a partner in the business, and has also been appointed as director of Purnatur. He will be assisted by Resat, who will coordinate logistics."
Osman has been collaborating with Sarilar and CMS for many years. "Choosing the slogan ‘We grow together’ was easy. Throughout my long cooperation with Sarilar and CMS these growers have shown that they are eager to think laterally with clients, and that they are able to anticipate on worldwide developments in fresh produce. With this in mind, I am convinced that we will live up to the promise which we make in our corporate slogan."
Johan in t Veld, chairman of AgroCap Invest says that the key advantage of Purnatur is that the organization can balance supply and demand due to the direct communication with and close involvement of the Turkish growers. "Purnatur is able to link Turkish growers to our global client base, and is also extremely well-positioned in terms of supplying retailers in Turkey with top quality products and new marketing concepts which are available in the AgroCap group. Our Group’s corporate management inputs, advanced logistics information system and the global marketing expertise gained over decades ensure that Osman and his team operate within a stable and professional environment," In t Veld said.
For more information:
Purnatur BV
Tel: +31 85 4 899 899
Fax: +31 85 4 899 888
[email protected]