India: Social media the next buzz for farming

Addressing mango growers in Vadamalapeta mandal headquarters near Puttur on Thursday, the Collector said the district administration would take to the social media to bridge the gap between farmers and allied departments of agriculture, adding that Chittoor district had a big potential for quality produce of mangoes, papaya, sugarcane and sericulture.

Mr. Jain said that despite scientific revolution in the field of agriculture, farmers were still reluctant to utilise the innovations, leading to disappointing yields.

“The State government is all set to provide the best ambiance to farmers, taking the scientific knowledge to their doorsteps. It is high time all farmers should register their mobile numbers with the departments concerned to receive information through social networks on latest trends in farming, including fighting pests, water management and fertilizers. The government is ready to provide the best marketing facilities and pack houses, which will effectively curb the menace of middlemen,” Mr Jain said.

He asked officials to expedite the process of holding sessions with farmers on new crops, drip irrigation, power supply, subsidy and related aspects. Scientists from Indian Institute of Horticulture Research, Bangalore and Citrus Research Project, Tirupati; took part in the programme.

Source: thehindu.com