USApple's Director of Consumer Health and Public Relations, Wendy Brannen, reports that the organization has launched a new, mobile-friendly website at usapple.org. While the new site is easier to use and more appealing to consumers, it continues its function of addressing the organization’s position on key topics, ranging from food safety to agricultural labor reform, says Brannen.
The new site also incorporates the “Blogging for Apples” blog, making it easier to find on-trend recipes and ways to get involved in seasonal marketing campaigns, and features a “Meet the Growers” section on the home page.
A new password-protected section of the site includes a member database and access to the association’s publication, available only to members.
Still being developed is an orchard map for consumers to find apple farms near their homes or travel destinations.
“This is a tool that has long been missing in our toolbox. Sure, there is great emphasis on social media and blogs these days, but we needed this home base for people to access our most important information—whether that is a legislative aid researching our position on the Farm Bill, a consumer seeking health data and recipes or a journalist seeking the latest industry statistics,” Brannen said.
The micro-advertising agency WHOISCARRUS, based in Orlando Florida, developed the site.
Source: goodfruit.com