Last year, Zimbabwe was recognized for its significant growth in blueberry exports, a development attributed to a mix of governmental support, favorable climatic conditions, and research and development, alongside market demand. The nation saw its blueberry export revenue increase by 85 percent, reaching US$11,7 million in 2022 from US$6,3 million in 2021, despite a 1 percent drop in the global trade of the product. Local climatic conditions, with temperatures ranging between 15 and 25 degrees Celsius, along with rainfall patterns and soil conditions, are conducive for blueberry cultivation.
Zimbabwe's strategic position in the Southern African region enhances its export potential to neighboring countries and beyond. However, the El Niño phenomenon is anticipated to impact yields and trade negatively in the 2023/2024 farming season. The country has been actively exploring new export markets for blueberries, especially in European and Middle Eastern countries, which has improved the competitiveness of its blueberries on a global scale. The diverse agroecological zones within Zimbabwe facilitate year-round production, providing a competitive edge in satisfying continuous market demand.
Source: thezimbabwemail.com