In India, the introduction of QR codes on mangoes has provided a solution to the challenge of identifying authentic Alphonso mangoes from Ratnagiri amidst the influx of various mango varieties in the market. This technology allows consumers to access comprehensive information about the mangoes, including the variety name, region of origin, nutritional value, farmer's details, location of the orchard, packaging and expected ripening dates, orchard view, farmer's specialization, and the fertilizers or pesticides used.
The application of QR codes is a response to the issue of counterfeit mangoes, particularly from Karnataka, enabling consumers to verify the authenticity of Alphonso mangoes effortlessly.
Mango traders have reported that over 100 boxes of Ratnagiri Alphonso mangoes with QR codes are delivered daily to the market. This initiative not only aids in authenticating the origin and quality of the mangoes but also promotes transparency and accountability in the mango trade. One mango trader highlighted the benefits of this technique, stating, "Through the innovative technique, customers can easily check from which area, a respective mango is procured. They can also find out details of farmers, and what kind of nutrients and fertilisers are used. So that customers get authentic information before purchase." The demand for QR code-tagged mangoes has surged as consumers increasingly seek verifiable information regarding the produce they purchase.
Source: hindustantimes.com