Honeybear Brands, a grower, marketer, and developer of premium conventional and organic apples, pears, and cherries, is shipping a limited amount of its newest released proprietary variety – Honeymoon™. This firm, exceptionally clean, yellow variety is sweet and juicy and offers retailers a refreshing color punch in the produce aisle.
The Honeymoon apple offers a refreshing color punch in the produce aisle.
This butter yellow gem offers the bright color break retailers desire while providing a wonderful eating experience. "We are really excited about this variety as we have heard from our retail partners about the proliferation of so many bi-colored red/green apples on their deck and the need for something different. We have been working for over a decade to develop the right apple cross that could meet both retailer desires and consumers' high expectations of exceptional apple eating experience," said Don Roper, vice president sales and marketing. "Unlike other yellow varieties that may lack crispness, Honeymoon has the perfect firm texture combined with a sweet, mellow, tropical flavor profile. It's a late-season variety from Washington with excellent pressures which stores and travels really well. We know shoppers will fall in love with this sunny apple and add it to their favorite fruit rotation."
The Honeymoon apple is an open-pollinated Honeycrisp cross.
Retailers will be able to "put a ring on it" as supply becomes more widely available. The Honeymoon apple is an open-pollinated Honeycrisp cross and is the fourth commercial release from Honeybear's Apple Varietal Development™ program.
For more information:
Don Roper
Honeybear Brands
Don.roper@honeybearbrands.com
www.honeybearbrands.com