In New Zealand, favorable growing conditions have led to a significant decrease in fresh fruit and vegetable prices, which are now 25 percent lower than the previous year, reaching levels not seen in several years. According to United Fresh New Zealand president Jerry Prendergast, the country has experienced "incredible" growing conditions over the past 10 months, except for a late summer drought in Horowhenua. This has resulted in high yields and minimal losses, causing an oversupply and subsequently lower prices.
Prendergast highlighted the exceptional value for consumers, particularly for green leaf and root vegetables, which are now 20 to 25 percent cheaper than last year. However, he pointed out that this surplus does not translate into higher profits for growers, as they are operating below the cost of production.
Despite the challenges, growers continue to plant to meet customer expectations and market demands. Prendergast emphasized the need for increased vegetable consumption to balance the market, suggesting it as an opportune time for consumers to incorporate more vegetables into their diets.
Source: rnz.co.nz