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Japan urges higher vegetable intake amid rising food costs and declining consumption

In response to a report by Japan's Ministry of Health, Labour, and Welfare (MHLW), which indicates a decline in vegetable intake among Japanese citizens, the government has urged its people to consume more greens. The MHLW's findings, derived from survey data of approximately 5,300 individuals, reveal that the average daily consumption stands at 262.2 grams for men and 250.6 grams for women, marking a decrease of about 10 percent over five years. This level of intake falls roughly 100 grams short of the ministry's recommended 350 grams per day. Notably, the consumption rates for individuals in their 20s are even lower.

The MHLW highlighted the health benefits of vegetable consumption, stating, "Given that eating vegetables defends against stroke and heart disease, we hope to see people increase their intake as much as possible." However, this guidance has sparked a backlash on social media, particularly on platform X, where users have lamented the high cost of vegetables as a significant barrier to following the government's advice. A notable tweet from user @nichinichibou, which garnered over 50,000 likes, expressed frustration over the economic challenges of maintaining a healthy diet in Japan.

This sentiment is echoed by others who point to the rising costs of living and healthcare in Japan, suggesting that the affordability of vegetables is a broader issue tied to economic policies and social program fees. The discussion online coincides with reports of increasing prices for basic food items like eggs, cabbage, tomatoes, cucumbers, and peppers, attributed to crop shortages and adverse weather conditions in regions like Kyushu. The juxtaposition of the government's health recommendations with the reality of rising food costs highlights a complex challenge for many Japanese citizens striving to lead healthier lives.

Source: Unseen Japan

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