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New patriotic packaging for Canadian greenhouse grower
This July, Inspired Greens will be dressed in a red and white sleeve to celebrate Canada’s 151st birthday.
“Canada isn’t the only one celebrating a birthday this summer,” said David Karwacki, CEO of The Star Group. “Inspired Greens will also celebrate as we honor one year at the Inspired Greenhouse this month, and we are so excited about our future. A full year under our belts and we are producing clean lettuce without ever spraying pesticides.”
Inspired Greens Canadian edition packaging will surprise consumers with the entire lineup completely transformed to create a patriotic red and white display on the shelf. The company said that positioning the brand as Canadian is important as its year-round production in the Canadian climate is unique to the product. “We are proud to be Canadian,” said Karwacki. “The water, the sunlight, the climate; the clean north strong and free is just a great place to grow lettuce. Give it a try!”
In addition to the Inspired Greens Canadian themed bags, consumers can also watch for Canadian Reds being washed and packed into 142g containers.