T&G’s JAZZ™ apple campaigns are helping the brand reach a top-10 category position in North America. The apple’s latest Nielsen update highlights YOY dollars at +15 percent and YOY pounds at +eight percent*.
Angie Hanson, Oppy and T&G North America national brand activation manager, said this growth has been driven by campaigns such as its latest Super Bowl/Game Day partnership with chef Joel Gamoran.
“We’re partnering with retailers to deliver integrated campaigns which achieve trade and consumer value,” Hanson said. “With one-billion chicken wings reportedly consumed during the Super Bowl annually, our latest campaign is a turn-key program featuring JAZZ Apple Korean Game Day Wings--a recipe created by chef Joel Gamoran--providing consumers with a reason to put a fresh spin on this Super Bowl snack.”
“More than ever, consumers are eating and celebrating at home, so we want to help them create chef-level experiences which are simple, delicious and healthy,” added Hanson.
JAZZ™ has developed an integrated experience for both retailers and consumers. Oppy made the Korean GameDay Wing recipe the focal point of a custom path-to-purchase promotion. Elements include a kwik-lok tag on JAZZ™ poly bags, merchandising materials to build displays, a social shopper contest and more.
On February 2, consumers can participate in a free virtual cooking event, hosted by Gamoran, where he’ll demonstrate the recipe – which is sugar free and full of healthful ingredients such as JAZZ™ apples, garlic and ginger, and can be prepared in an air fryer.
“Together, these activities provide retailers an opportunity to promote the JAZZ™ apple,” Hanson said.
Gamoran, who has a real passion for sustainability, noted, “JAZZ™ apples are genius for game-day wings. And if you’re not using them in a recipe, their size is perfect for snacking because nothing gets left to waste.”
Roger Aguirre, Oppy’s director of apples and pears, agreed. “JAZZ™ apples can be an incremental purchase to avocados, as no big game watching is complete without guacamole and wings. Between New Year’s resolutions and general wellness concerns heightened with COVID, this could be one of the most healthful game-day celebrations yet.”
JAZZ™ is marketed in the U.S. by Oppy, CMI Orchards and Rainier Fruit Company.
*Nielsen retail data, total US, last 13wks ending 1.2.21
For more information:
Cecilia Flores Paez
T&G Global
Tel: +1 (310) 291-5583
[email protected]
https://tandg.global/