Earthbound Farm has eliminated up to 35 percent of its plastic use by utilizing peel-and-reseal sustainable packaging technology. This reduction of 3.5 million pounds per year of plastic reduction is a result of replacing the rigid lid with a resealable lidding film while also eliminating the top and bottom labels. The new design improves the shopper experience with a printed film and maintains a tray made from 100 percent recycled plastic packed with quality greens. The packaging is extremely popular with consumers, as over 93 percent expressed satisfaction with the new packaging, citing freshness, sustainability, and convenience.
Little Gem Kale Crunch and Romaine Butter Crunch are two of the three new Bright and Crunchy blends being launched this fall.
“We constantly challenge ourselves to do more with less,” said T. Bruce Taylor, vice president of organic and Earthbound Farm. “We are thrilled that our new packaging has been a hit with our consumers while helping us and our customer partners make progress towards our collective sustainability goals.”
As a result of this new peel-and-reseal packaging design, the company is launching three new Bright and Crunchy blends this fall that bring new flavor, color, and crunch combinations to the organic salad set:
- Romaine + Butter Crunch: chopped romaine, baby red butter lettuce, shredded carrots
- Little Gem Kale Crunch: chopped little gems, shredded kale, chopped radicchio, shredded green cabbage, shredded broccoli stalk
- Little Gem Butter Crunch: chopped little gems, baby red butter lettuce, shredded carrots, shredded red cabbage
Left to right: T. Bruce Taylor, Jenny Panziera.
“We are excited to utilize this technology to bring consumers value and convenience,” said Jenny Panziera, director of product for organic and Earthbound Farm. “By combining sweet and butter lettuce varieties with the added crunch and nutrition of fresh-cut vegetables, we are creating new flavor experiences for the organic consumer.”
Stop by booth #500 at the Organic Produce Summit in Monterey, California, this Thursday, July 13, to learn more about these new salad blends.
For more information:
Rachel Molatore
Taylor Fresh Foods, Inc.
Tel.: +1 (831) 676-9680
[email protected]
www.taylorfarms.com