Kapi Kapi Growers of Grupo Acon, a producer of premium pineapples and bananas, has appointed Greg Samels as Senior Business Development Manager for the Western United States. In this role, Samels will manage and create new relationships and drive new business in all channels to help grow sales of the Kapi Kapi brand bananas and pineapples grown in Costa Rica.
Reporting directly to Sofia Acon, president of Kapi Kapi Growers, Samels brings nearly 20 years of produce industry experience to the company, most notably his 13+ year span with multi-national growers on the banana and pineapple FOB desk. He brings a strong track record to this position of building value propositions, focused on growing sales with major accounts by employing fact-based techniques demonstrating value and benefits to the customer.
“We are glad to have Greg join our team and build on his extensive experience in the produce industry,” said Acon. “We are so proud of our growth and how it is allowing us to attract new talent, like Greg, to our organization.”
Samels’ experience began in foodservice with Gordon Food Service and Sysco. His experience in strategic market and sales planning, category management, account management and cultivating professional relationships are all assets he brings to the company.
“I’m certainly excited to contribute to the continuing emergence of the brand,” said Samels. “It’s a very exciting time at the company and I am thrilled to be a part of the excellent culture it exudes.”
For more information:
Marci Allen
Kapi Kapi Growers
[email protected]
www.kapigrowers.com