The company Alzarro Dönerworld is changing the doner kebab, offering consumers the ability to buy a fresh, take-and-bake version from refrigerated counters and prepare it at home. Made with fresh ingredients like lettuce, cabbage, onions, and tomatoes—processed without preservatives—the product represents a modern twist on a traditional favorite. At the beginning of 2024, the company launched its new production facility in the German town of Korbußen. The facility uses Kronen machines for the automated processing of its fresh ingredients.
The company places high value on using fresh ingredients with no preservatives. The "Dönerback," a sealed pocket of dough filled with chicken, sauce, and vegetables, is available from the refrigerated counters of various retailers. Consumers can simply take the doner kebab home and bake it in their oven.
The concept behind the new food invention was developed and registered as a patent by the company founder, Mustafa Demirkürek. In 2024, the company began industrial production of the innovative doner kebab, with Kronen machines efficiently processing large quantities of vegetables and salad leaves.
Cutting, washing, and spin-drying
The new production facility uses a variety of Kronen machines to process the ingredients for the doner kebab, including:
- PGW XL Grid Cutter
- GS 10-2 Belt Cutting Machine
- GEWA 3800 V ECO Washing Machine
- KS-7 PLUS Lettuce and Vegetable Spin-Dryer
- K230 Salad and Delicatessen Mixing Machine
KUJ-V cutting machine
These machines, some of which are combined to form a processing line, are used to cut, wash, and spin-dry lettuce, cabbage, onions, and tomatoes, ensuring fresh ingredients for the Dönerback kebab.
Cooperation
Kronen worked closely with the team from Alzarro Dönerworld during the planning and commissioning of the salad leaf and vegetable processing machines. The knowledge of the Alzarro team in doner kebab production was combined with Kronen's long-standing experience in industrial food processing to perfectly adapt the processing solutions to Alzarro's requirements.
"When purchasing the machines, we placed particularly high value on their reliability and a high degree of automation to enable us to process large quantities with the lowest possible staff requirements. We have constructed a brand-new production hall and equipped it with machines that enable us to achieve high processing quality and automated production."
We want to offer our take-and-bake doner kebab in supermarkets in Europe and beyond, and we can produce up to 250,000 kebabs per day," explained Mustafa Demirkürek, the founder of Alzarro Dönerworld.
A successful market launch and expansion
Following the premiere of the new product at the "Grüne Woche" exhibition in Berlin in January, the Dönerback was introduced to supermarkets in the summer and has been a successful product ever since. It is currently available from refrigerated counters at Edeka, Kaufland, Globus, V-markt, and Rewe in Germany and Billa in Austria.
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For more information:
Kira Krollpfeiffer
Kronen
Tel.: +49 7854 9646-160
E-mail: [email protected]
www.kronen.eu