The Fresh Produce Association of the Americas' Southwest International Produce Expo (SWIPE) returns this year and in its second year, the event is getting bigger in terms of booths, retail engagement, and grower/shipper participation. This expo moves over to the JW Marriott Starr Pass Resort & Spa in Tucson, Arizona from November 7-9, 2024. Also, for the first time this year, FPAA is partnering with another organization for the SWIPE Desert Golf Classic, which will be co-hosted with the Fresh Produce and Floral Council (FPFC).
Why attend SWIPE 2024? Last year, 99 percent of exhibitors signed up for the 2024 expo before the close of the 2023 event. Attendees can expect to gain insights and knowledge on trends, innovations, and technologies shaping the future of fresh produce. "The Nogales produce industry goes back over 100 years," says Javier Badillo of Fresh International. "The knowledge amongst our peers runs deep."
This expo moves over to the JW Marriott Starr Pass Resort & Spa in Tucson, Arizona from November 7-9, 2024.
This event also connects industry leaders, experts, and peers to forge partnerships. Attendees will also experience an array of innovative products and services.
"I feel like it is our opportunity to spotlight the contributions U.S. importers of fresh fruits and vegetables from Mexico make to the health of North America. Also, the consistency of availability of fruits and vegetables has enabled chefs and consumers to expand their offerings to customers and families with a variety of recipes with product that is now available year-round," says Rod Sbragia of Royal Sun Produce.
Agenda highlights include:
- Thursday, Nov. 7, 2024: SWIPE Desert Classic Golf Tournament co-hosted with FPFC, VIP Reception, Opening Reception
- Friday, Nov. 8, 2024: Women's Leadership Breakfast and Panel, annual FPAA Member Meeting, SWIPE education session, luncheon, expo, and an evening BBQ, Bourbon, and Beer Party
- Saturday, Nov. 9, 2024: Networking events on produce tours, skeet shooting, and a visit to a world-renowned aviation museum.
This event also connects industry leaders, experts, and peers to forge partnerships.
The event location in the Sonoran Desert lends itself to creative sponsorship packages to maximize a company's visibility at SWIPE 2024. Companies are encouraged to secure a spot at SWIPE 2024 before June 15, 2024, to take advantage of early bird pricing and to ensure there are still booth spaces available.
For more information:
Lance Jungmeyer
Fresh Produce Association of the Americas
[email protected]
www.freshfrommexico.com
www.swipeexpo.com