Avowork, headed by J. Marroquin, and Organic Produce from Mexico, led by the businessman Eloy Vargas, have joined the international platform for avocado companies Green Motion avocado and will produce the group's new variety, Luna Ucr, in the country.
This avocado variety is resistant to diseases, droughts, and extreme salinity in the land. This new variety was developed since 2021 and released just four days ago by the Sánchez Colín Avocado Research Institute in the State of Mexico.
The Luna Ucr avocado also improved the structure of the tree, allowing producer to have greater planting densities. The tree is smaller, has more foliage, and yields high volumes of production. In addition, it's consistent in terms of its alternation, since its production does not vary year after year.
Producer Involvement
The participation of avocado-producing associations, such as the Avocado Producers and Packers of Mexico (Apeam) and the Avocado Exporting Producers of Jalisco (Apeajal), will be fundamental for the promotion and linking of producers.
According to the statement, the project also has the support of José Hernández Moreno, an astronaut of Michoacan origin, who has been fundamental to achieving the agreement. Hernández Moreno was responsible for generating the links between the companies, acted as a leader, and followed up on the project.
Hernández Moreno, an entrepreneur, producer, and member of the Council of the University of California, is considered one of the pioneers in avocado investment funds through AVO Oro Verde, the first sustainable venture capital fund, which was also fundamental in this agreement.
Source: elceo.com