Leading up to the California grape season, Fruit World is delighted to introduce an expansion of its specialty organic grape program with the introduction of new and unique heritage varieties. The company will kick off the season with Champagne grapes available in mid-July, followed by their famed Thomcords and new heritage varietals at the end of July.
"In addition to our organic Thomcords and other beloved varieties, we are excited to introduce an even more diverse and flavorful range of heritage grape varieties this season," shared Bianca Kaprielian, CEO and Founder of Fruit World. "Our commitment to sustaining family farms continues to inspire our efforts to delight our customers."
The organic program will also include Natural Flames, available in late July, followed by Natural Thompsons in early August. Additionally, Ribier, Grenache, and other fun and colorful wine grape varietals that are well-suited for fresh consumption will be available. They will also continue to ship conventional Kyoho grapes, particularly popular in Asian markets. As the grape season progresses, stone fruit and summer citrus will be offered, ensuring a continuous supply of fresh and flavorful produce.
For the sixth year running, the company is enhancing direct communication with consumers through their "text us" card initiative, Thomcord Tales. Each Thomcord retail unit contains a small card that shares Fruit World's story and invites customers to send them a text. The team at Fruit World personally responds to all messages, fostering a closer connection with consumers and emphasizing their commitment to exceptional service. In line with its commitment to environmental responsibility, the company is proud to reintroduce fully compostable and recyclable packaging options. Moving from plastic poly bags to now paper totes and recyclable clamshells, they are taking significant steps to minimize environmental impact throughout the supply chain.
The season's new grape varieties as well as citrus and stone fruit programs will be showcased at the Organic Produce Summit in July in Monterey, California. Find the Fruit World team at booth #621 to experience these offerings firsthand.
For more information:
Bianca Kaprielian
Fruit World Co.
Tel: +1 (559) 650-0334 x2
[email protected]
www.fruitworldco.com