"We see growth potential in the Japanese and US markets. Europe, on the other hand, remains stable." The company expects to increase its export volumes by further diversifying its product range and taking advantage of the growing demand, says Fabricio Andrade, CEO and Founder of Earth Fructifera International Holding Group.
Founded in 2010, the company not only exports local products, such as bananas and pitaya, but also provides advice and funding to local producers to help them improve their crops and infrastructure. "We started our operations in Ecuador, exporting bananas from our own farms, but we saw the opportunity to diversify our supply and started exporting mango, avocado and ginger from Peru," says Andrade. This business model allows Earth Fructífera to offer a wide range of products, making it easier for its customers to cover their needs from a single supplier in multiple countries.
Earth Fructífera operates in Chile, Peru, Ecuador and the United States, focusing on the export of high quality fresh fruits and vegetables.
Peruvian ginger
We have started with our Peruvian ginger shipments, which are carried out from July to December, and expect to ship 40 containers worth $1.5 million in this 2024 season.
The ginger market has its own challenges and opportunities. Peruvian ginger, known for its stronger and spicier taste, competes with varieties from China and Brazil. According to Andrade, "although Chinese ginger has the advantage of a lower price, Peruvian ginger stands out in terms of taste and quality, which makes it irreplaceable for certain markets." This season's demand for ginger seems stable and in balance with the country's supply.
Avocados from Peru
This year, the company has marketed 64 containers of Peruvian avocados intended for Europe and Canada; a significant achievement in its market expansion. Furthermore, "Peruvian avocados grow to larger sizes than those from Colombia or Mexico. This is an advantage, because the European market prefers those sizes," says Andrade.
"The situation of the avocado market in Peru is promising. The country has healthy plantations with very good productivity per hectare and is increasingly present on the international market."
The Suez Canal crisis has been beneficial for Peruvian producers, who have been getting interesting prices due to the inability of African producers to reach the European market on time.
Bananas
The banana market is very important for the company. The most exported variety is the Cavendish, including sub-varieties such as the Valery and Williams. These bananas are mainly intended for China, Europe and the southern cone of America.
"There is a potential for growth in the Japanese market and the United States is demanding a little more," says Andrade. He also believes that the consumption of bananas in Europe could remain stable due to the lower supply in some producing countries due to climatic issues.
Earth Fructífera's production is carried out meeting strict quality standards, striving to offer fresh and high quality products. "We don't do FOB or CIF sales, but DDP, delivered to the client's warehouse," says Andrade, highlighting the company's commitment to customer satisfaction.
For more information:
Fabricio Andrade
Earth Fructifera International Holding Group
Calle Loma Blanca 146, Santiago de Surco
Lima - Peru
Tel.: +51 1 653 9997
Tel.: +593 98 947 0531
[email protected]
www.efructifera.com