Valencia orange season is here, and Sunkist has new merchandising tips to help retailers sell larger value packs and build impactful summer displays. The company is also unveiling a back-to-school giveaway, offering families a chance to win a Sunkist-themed prize package as they prepare for the new school year.
Circana data shows that citrus is an integral part of consumers' shopping baskets throughout the summer, and consumers prefer to make in-store produce purchases, especially oranges. Building effective displays that put the brand at the epicenter of the customer shopping journey is a solution for retailers to drive the category throughout the Valencia season.
"Valencia oranges are off to a good start this season, with volume up nearly 35 percent in June compared to the same time last year, according to Circana," said Cassie Howard, senior director of category management and marketing at Sunkist Growers, Inc. "Valencia oranges are a summer favorite and perfect for juicing – this program will enhance their visibility and appeal in the marketplace."
The company is also unveiling a back-to-school giveaway, offering families a chance to win a Sunkist-themed prize package as they prepare for the new school year.
According to a Sunkist-commissioned study, over 15 percent of orange shoppers report buying oranges as an impulse purchase, further stressing the importance of adding engaging and interactive displays at the store level. The company's new ready-to-wrap merchandising offerings include bilingual Latin-inspired pallet bin wraps and a back-to-school-themed pallet bin wrap as consumers prepare for back-to-school shopping as early as July.
"Back-to-school season is an important time for families, and we want to make it as enjoyable and stress-free as possible," added Howard. "This giveaway is a way to give back to our loyal customers and help them better prepare for a successful school year with new ways to instill healthy habits into their kids' lunchboxes."
The Sunkist Back-to-School Sweepstakes began July 8 and will run through September 14, 2024, where citrus lovers can enter for a chance to win back-to-school prizes – a way for retailers to engage with their shoppers this summer. Additionally, the QR codes on the new bin wrap designs lead directly to the sweepstakes, where consumers can learn more about the contest.
Valencia oranges are available now through October and are the only California-grown orange variety available in stores during the summer amongst a sea of imported fruit options. Contact a sales rep to learn more about the sweepstakes.
For more information:
Garrett Stolz
Sunkist Growers
Tel (+1) 661.290.8772
[email protected]
www.sunkistgrowers.com