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Wim de Graaf (De Mooij Amsterdam) on summer fruit sales

"Short and intense cherry and plum season"

In Amsterdam, the holidays will last another two weeks. "As a result, it seems like the availability of some items is a bit earlier, but that is purely due to the late holidays. For instance, the first Delbare summer apples are available already. Those sales always go well. We also have the Triomphe de Vienne pears again. We also sell French Elstar and the first Dutch Elstar are already available in small numbers," says Wim de Graaf of De Mooij Amsterdam.

"Despite the holidays, we have no complaints about the sales. Sales volumes of certain items are slightly lower, because you will be a few customers short. Surely, summer fruits are the runners-up now. Sales of items like strawberries, peaches and nectarines are going well now," Wim says. "Despite the summer, I think citrus sales are also holding up quite nicely. The banana market has been very difficult for a few weeks, but is now also starting to recover."

"Despite the increase in sales of paraguayos, sales of plain peaches also continue to go well. They are doing fine side by side. Unlike the wild nectarines, whose sales have been slow to develop." For now, the Amsterdam fruit trader can still have fun with the summer fruit. "My grandfather used to say that you could sell the last peaches and nectarines at the end of August, but nowadays, we continue with stone fruit well into September."

"The cherry season was short and intense, it was a challenge to get good quality and quantity in this year, but we still got through it reasonably well. Now there are hardly any cherries left in the market. The Dutch plum season was also qualitatively difficult with low availability, resulting in a short and vigorous season. Now we have some more imported plums from southern Europe, and therefore sales are running a bit easier."

For more information:
Wim de Graaf Jr.
De Mooij Amsterdam
Foodcenter Amsterdam W-2
Centrale Groothandelsmarkt 190
1051 LJ Amsterdam
[email protected]
www.mooijamsterdam.nl

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