Bolthouse Fresh Foods™ is launching three flavorful, fresh carrot products in new Bolthouse Fresh™ packaging. The new products for retail and foodservice customers include Carrot Shakers, Side Dish Sizzlers, and Soup n' Stewin' Carrots.
"This is a big year for us, underscoring our commitment to a more consumer-focused approach," said Karen White, vice president of marketing at Bolthouse Fresh Foods. "While positioning our company for the next generation of consumers, we're simultaneously innovating with products that make it easier to incorporate nutrient-rich foods into our consumers' busy lifestyles."
The new products include:
- Bolthouse Fresh Carrot Shakers: Available in retail and foodservice channels, each package of Carrot Shakers contains a burstable seasoning pouch paired with baby carrots. Carrot Shakers are sold in three flavors: Dill Pickle, Chili Lime, and Ranch.
- Carrot Side Dish Sizzlers: These premium, artisan-sliced carrots come with sauce, ready for quick stovetop, air fryer, or oven roasting. Available in three varieties: Garlic Herb, Sweet Honey Heat, and Herb Vinaigrette.
- Bolthouse Fresh Soup n' Stewin' Carrots: Soup n' Stewin' Carrots are pre-cut and ready to add to hearty dishes, simplifying meal prep time for busy families during the winter months.
- Compostable Packaging Expansion: Bolthouse Fresh Foods™ is expanding its compostable packaging solutions to meet consumer preferences while supporting the company's long-term sustainability goals. This initiative includes the rollout of sustainable packaging across the organic carrot portfolio over the next two years.
The brand is also catering to the foodservice industry with versatile, fresh carrot products that enhance menus and meet the growing demand for healthy, convenient options.
- Carrot Shakers: Featured in the New York school system, Carrot Shakers are also available as an individual fooservice offering.
- Carrot Sticks: Fresh carrot sticks add color and crispness to any plate. These can be for restaurants offering a healthy side or an appetizer.
- Baby Carrots: Baby carrots offer a convenient, fresh way for guests to snack. Bite-sized, they provide a healthy alternative to chips or crackers.
- Carrot Matchstix: Carrot Matchstix adds a nutritious crunch to any dish. Pre-cut and ready-to-serve, they offer both convenience and quality.
In addition to these product offerings for retail and foodservice, Bolthouse Fresh Foods is embracing new ways to engage with consumers and enhance the overall brand experience. Its consumer-focused initiatives now extend to building a stronger digital presence, launching an all-new website featuring recipes and product information, and integrating QR codes into its packaging.
The company behind the Bolthouse Fresh brand will be exhibiting its portfolio at the International Fresh Produce Association's Global Produce and Floral Show at booth B1757 from October 17-19, 2024, in Atlanta, GA, as well as the National Association of Convenience Stores Trade Show from October 8-10, 2024, in Las Vegas.
For more information:
Bolthouse Fresh Foods
Tel: 1-800-467-4683
https://www.bolthousefresh.com/newlook/