Fresh Del Monte Produce Inc. will offer the Rubyglow® pineapple in Europe in early 2025. This red-shelled pineapple has a red outer skin, bright yellow flesh, and a new, sweet flavor similar to Del Monte Gold® Extra Sweet pineapples. The pineapple's initial launch in China in January last year prompted a global waitlist and a subsequent launch in North America in May 2024. The waitlist is now open in various European countries — those already on the list will be contacted once product becomes available. The company anticipates the soonest delivery to be early 2025.
"We are proud to introduce our latest pineapple innovation, the Rubyglow® pineapple to the European region," said Mohammad Abu-Ghazaleh, chairman and CEO of Fresh Del Monte. "Our scientists continue to elevate the bar by creating new pineapple varieties, with varied tastes and colors, that cater to more and more consumers worldwide."
The company anticipates the soonest delivery in Europe to be early 2025.
Grown in Costa Rica, the Rubyglow pineapple has been in development for more than 15 years and has a registered plant patent in the United States. It is a cross between a traditional pineapple and a Morada pineapple — which is typically inedible — making the Rubyglow pineapple a hybrid fruit produced through traditional crossbreeding techniques. It takes two years to grow each Rubyglow pineapple, which are then naturally ripened on the plant and sold crownless in elegantly designed packaging. This intricate and time-consuming cultivation cycle and limited seed supply are the reasons behind the scarcity of Rubyglow pineapples globally.
Fresh Del Monte has been working in pineapple development globally since the 1990s with the debut of the Del Monte Gold Extra Sweet pineapple, the first of its kind. The pineapple has a golden color and, at that time, was much sweeter than any other pineapple on the market. Since then, the company's pineapple program has released the Pinkglow® pineapple (not available in Europe), the Honeyglow® pineapple, the Del Monte Zero® pineapple, and now the Rubyglow pineapple.
For more information:
Claudia Pou
Fresh Del Monte
[email protected]
https://freshdelmonte.com/rubyglow/