SUNSET® will feature a premium strawberry varietal as part of IFPA's 2024 Global Produce and Floral Show. The WOW® Utopia™ Strawberries were developed through advanced breeding and growing techniques. These greenhouse-grown non-GMO berries deliver sweetness and juiciness with balanced acidity and fragrant aroma.
"Our team continues to innovate in the berry category and redefine consumer flavor experiences," said Paul Mastronardi, president and CEO of Mastronardi Produce Ltd. "All the unique elements of our WOW Utopia berries, from the taste to the packaging, each element harmoniously joins together to bring our vision of the finest strawberry experience to life. We are excited to see these elevated strawberries on the shelves."
These greenhouse-grown non-GMO berries deliver distinct sweetness and juiciness with balanced acidity and fragrant aroma.
Each berry is hand-picked and packed in a modern two-piece carrier built to fit the berry's signature proportions. The sleek matte-black labeling band with reflective gold foil embellishments emphasizes the high-end nature of the product and ensures it will stand out on store shelves.
The flavor and presentation of WOW Utopia Strawberries will resonate with food lovers and consumers seeking to indulge in a heightened flavor experience. The berry's freshness and visual appeal drive forward Mastronardi Produce's mission of delivering WOW flavor experiences to consumers.
The company invites retailers to visit its team at the show in booth #B1639.
For more information:
Dean Taylor
Mastronardi Produce
Tel: +1 (519) 326-3218
[email protected]
https://www.sunsetgrown.com/