Fresh Forward and a group of independent Spanish growers have agreed to formalize their collaboration. The launch of the Fresh Forward Strawberry Club took place during the Fruit Attraction event in Madrid.
The goal of this collaboration is to market Fresh Forward's concept varieties in an organized manner through authorized trading partners and to create value in the supply chain with improved varieties and marketing concepts. The board of the Strawberry Club consists of Fresh Forward, RAPO as the representative of the propagation companies, and five growers representing grower organizations in the Huelva region.
For more information:
Ronnie Kersten
Fresh Forward Breeding & Marketing
Hogewoerd 1c
6851 ET Huissen
Mob: +31 621 499 055
[email protected]