Chiquita introduces its Yellow Holidays Giveaway, marking the season with an initiative on Instagram from November 20th to December 9th. Participants are invited to follow Chiquita's Instagram, use the hashtag #yellowholidays, and adhere to DM instructions for a chance to win a Chiquita Ugly Sweater. These exclusive sweaters, numbering only 1,000, incorporate Chiquita's unique take on the traditional ugly sweater concept.
Juliana Furlan, Director of Marketing for Chiquita North America, stated, "As the holidays approach, it's the perfect time to bring together two icons: Chiquita and the beloved ugly Christmas sweater. Our Yellow Holidays campaign is all about bringing people together, spreading joy, and sharing the lighthearted spirit that makes the season so special." The campaign aims to foster community engagement through festive content and the sharing of holiday moments with the #yellowholidays hashtag.
The initiative concludes in alignment with National Ugly Holiday Sweater Day on December 20th, enabling participants to showcase their Chiquita-themed sweaters. Throughout, Chiquita will highlight winter activities and encourage the community to share their festive experiences, enhancing the holiday atmosphere with a playful Chiquita twist.
Source: Cision