On November 13, 2024, the Bronisze Wholesale Market in Warsaw, Poland, was the focal point for a trade mission aimed at introducing fruit and vegetable exporters from Morocco and Egypt to the markets of Eastern and Central Europe. Organized by FAO and EBRD from November 12-15, this mission offered a platform for 35 participants representing 24 companies to engage with leading buyers in one of the EU's rapidly expanding import regions.
The visit to Bronisze Market, known for its specialization in fresh produce and flowers, provided a strategic opportunity for exporters to meet with a broad spectrum of buyers. The event included B2B meetings that facilitated direct conversations between the visiting companies and local importers.
During the visit, the market's offerings highlighted the presence of products from Egypt and Morocco. Notably, Moroccan tomatoes and cherry tomatoes were available at competitive prices, while Egypt's sweet potatoes had a strong presence in the market. Moroccan avocados were also spotted.
Bronisze Market, Poland's largest fresh produce center, plays a crucial role in the supply chain of agricultural and horticultural products. Its central location near Warsaw and proximity to production centers make it an essential hub for both Polish and international goods. The market lists an extensive variety of products, including local and imported fruits, vegetables, and flowers, catering to diverse consumer preferences.
The market's modern infrastructure, including air-conditioned halls and cooling storage facilities, along with adherence to HACCP and ISO standards, ensures the delivery of high-quality fresh goods. The wholesale market prioritizes reducing the distance from field to table, offering consumers fresh, tasty, and healthy products in line with seasonal rhythms.
With Poland being a significant importer of citrus fruits, grapes, watermelons, and more, the region presents a promising opportunity for Moroccan and Egyptian exporters. The Bronisze Market supports high-volume trade, emphasizing quality and standards, particularly for HoReCa sector products. This trade mission underlines the potential for bilateral trade growth and the strategic importance of establishing partnerships for market entry and expansion.
Source: East Fruit