The holiday season presents an opportunity for retailers to boost sales with high-demand products.
"As shoppers look for healthier, versatile ingredients this holiday season, Medjool dates are proving to be a must-have item," said Natalia Toccoli, digital marketing manager at Bard Valley Natural Delights®. "With trending social media recipes like @avocado_bella's viral Caramel Apple and @bromabakery's Date Bark, younger consumers are discovering how Medjool dates can enhance their favorite dishes and traditions. This creates an exciting opportunity for retailers to engage shoppers and drive sales."
The company has also partnered with registered dietitians to highlight Medjool dates in healthier holiday recipes, such as these Brie Stuffed Dates.
The company has also partnered with registered dietitians nationwide to highlight Medjool dates in healthier holiday recipes, including baking, appetizers, and snacks. These efforts educate consumers on how Medjool dates can elevate seasonal dishes as a naturally nutritious alternative to traditional sugar. Dietitian partners also share retailer information, encouraging consumers to visit local stores and purchase Natural Delights products to recreate these festive recipes.
"Younger consumers are discovering how Medjool dates can enhance their favorite dishes and traditions," says Toccoli.
Adding to the excitement, the brand's annual Happy Holi-dates Sweepstakes runs from November 1 to December 31, featuring prizes such as a premium espresso bar and baking gear. This year's in-store shipper features a QR code, making it simple for shoppers to enter the sweepstakes while browsing. Building on the success of last year's sweepstakes, which drew 140,000 entries, the brand anticipates strong engagement with this year's display.
Retailers can also inspire shoppers with holiday-ready recipes from Natural Delights' influencer partners, perfect for in-store promotions or digital campaigns:
- Creamy Sweet Potato Whipped Feta with Chopped Dates by Andy Mathis
- Air-Fried Brie Stuffed Dates by Jean Choi
- Apple Pie Stuffed Dates by Candice Ayar
- Cinnamon Roll Date Wreath by Brittney Chung
For more information:
Alan Asbury
Bard Valley Natural Delights
[email protected]
[email protected]
https://www.naturaldelights.com/