The trading divisions of the family businesses Devos and Wouters will merge on August 1, 2025, under the name Devos-Wouters.
Both family-run enterprises boast a rich history of their production and global exports, grounded in strong local roots and a complementary trading portfolio that serves both domestic and international markets. Their key attributes include a familial ethos, innovation in supply and production through new varieties, and in-house production.
"Our families have been friends for years and share the same values and vision," says Silke Wouters. "We both started as growers and will continue to produce fruit with passion in the future. That is our foundation. Our trading companies perfectly complement each other, each with their specialties and markets. This collaboration feels natural, and we are tremendously excited about what the future holds!"
Pieter Devos adds: "The familial character of our businesses is crucial. A merger can only succeed if both parties share the same vision. With Devos-Wouters, we aim to establish a strong brand that serves producers and customers alike. Together, we are stronger than ever!"
For the Customer
The vertical integration of production, cooling, sorting, packaging, and sales will be further strengthened and expanded. Devos-Wouters' diverse portfolio translates into a unique product range for its customers. From exclusive apple and pear varieties to continuity in classics such as Conference, Doyenné du Comice, Jonagold, Gala, and more.
The merger offers customers larger volumes, greater reliability of supply, even more professional and faster service, and a complete assortment of apples and pears, from production to packaging. Devos-Wouters will also expand its activities in soft fruits in the future.
For the Producer
The Devos-Wouters merger creates new opportunities for growers. Both companies have invested for decades in exclusive varieties such as QTee, Primo, Rubis Gold, Early Desire, Queen's Forelle, PiqaBoo, Xenia, and the new, double-scab-resistant GoodnessMe. By giving growers access to the widest range of club varieties in the Benelux region, Devos-Wouters is poised to build a stronger future alongside them. The combined expertise and extensive sales network ensure fruitful market access for producers.
For the future
The familial ethos and sustainability are the foundation of all activities at Devos-Wouters. The merger strengthens their capabilities and allows for further professionalization of their processes. Moving forward, sustainability, quality, local commitment, personal involvement, and close collaboration with both customers and producers will remain their core principles.
For more information:
Devos Group
Tel: +32 (0)16/77 97 58
Email: [email protected]
www.devosgroup.com