In celebration of the hybrid Mandarin returning to stores across the country, Sumo Citrus is officially launching a Fifth Season of the year from January - April. Nestled within the classic four calendar seasons, the fruit, known for its large size, sweet taste, easy-to-peel skin, and iconic Top Knot, returns with a new season. This season, the fruit will be hitting aisles earlier than ever with Sumo Citrus rolling out in December, giving fans a sweet surprise before 2025 kicks off.
Derived from the Satsuma, Orange, and Mandarin citrus varieties, Sumo Citrus was originally cultivated in Japan in the 1970s by a single grower who set out to develop the "perfect citrus fruit." The fruit quickly became known as the "Dekopon" in Japan referring to its distinctive top knot. It eventually made its way to California's Central Valley where only highly trained growers who know its unique characteristics can cultivate it.
"The Fifth Season is something that everyone can rally around, bringing people together to celebrate the joy of Sumo Citrus no matter where they are," says Sunnia Gull, Vice President of Marketing for Sumo Citrus. "Fans of the brand look forward to Sumo Citrus season every year and we wanted to create a core moment that leans into the excitement and exclusivity of a specific season. While it's fleeting, that's what makes it so special. We hope that fans enjoy taking part in this collective experience and make the most of the sweetest season of the year!"
As the season comes into full swing in January, customers can expect several unique touchpoints to enjoy Sumo Citrus:
- The Peel Away to Japan Sweepstakes: This season, Sumo Citrus is hosting a sweepstakes that offers consumers the opportunity to win a once-in-a-lifetime trip to Japan. Keep an eye on Sumo Citrus social channels for more details.
- Tastemonial Tour: Fans will find Sumo Citrus popping up in key markets around the United States, including Los Angeles and Chicago, offering both loyal fans and new customers the opportunity to experience the fruit at the height of the season. As part of the tour, Sumo Citrus lovers can nominate their university, workplace, etc. for a chance to receive an enormous fruit delivery, encouraging mass sharing of the delicious mandarin.
- Enormously Delicious Partnerships: Sumo Citrus lovers will be delighted by several exclusive co-branded products and partnerships launching in 2025 to make the season even sweeter. Follow Sumo Citrus on social media for updates.
While the Fifth Season officially kicks off in January, Sumo Citrus will be hitting produce aisles across the country this December. The 2025 Sumo Citrus season will run through April, while supplies last, with pricing starting at $3.99/lb. The fruit will be available at retailers across North America and sold individually as well as in 2lb and 3lb bags for fans to stock up.
For more information:
Sumo Citrus
Email: [email protected]
www.sumocitrus.com