In early August, the first watermelon patches were planted, initiating an outdoor program comprising several varieties. These watermelons are set to be harvested by hand, two weeks earlier than usual, immediately after New Year, marking a first for the company involved.
Gordon McPhail, the General Manager of Farming, highlighted the conducive weather conditions in Gisborne, New Zealand, for watermelon cultivation. The region experienced record temperatures this year, providing long, dry, hot days optimal for growing large, high-quality watermelons. According to McPhail, such weather conditions are essential for summer crops, particularly watermelons, which are a staple summer fruit in New Zealand, cherished across all age groups.
The company's watermelons, branded under LeaderBrand, are anticipated to reach stores ahead of their typical schedule, allowing for an extended season of consumption. The selection process for watermelon varieties focuses on compatibility with the local climate, taste, size, and environmental suitability. This involves continuous trials of different seeds and meticulous preparation, planting, and hand-harvesting practices to ensure the fruits reach ideal maturity.
McPhail also emphasized the importance of taste and the ongoing efforts to evaluate and introduce new watermelon varieties each year, aiming for flavorful fruits. Post-harvest, the watermelons undergo a careful process involving handpicking, brushing, washing, drying, grading, and packing, with water flotation used to prevent damage.
Carmel Ireland from 5 + A Day highlighted the nutritional benefits of watermelons, noting their contribution to a healthy diet by adding a variety of colors and providing essential nutrients like potassium and vitamin C. LeaderBrand's watermelons, cultivated in Gisborne's sunny conditions, are now available in local supermarkets, identifiable by the LeaderBrand stickers.
Source: Leaderbrand