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Pink Lady apples find their home amongst affluent, career-oriented consumers

New insights from two national retailers' databases reveal demographic trends for Pink Lady® apples, showcasing its strong appeal among affluent, career-oriented consumers. The findings offer opportunities to better understand Pink Lady customers and tailor marketing efforts effectively.

The data highlights that this variety's buyers skew slightly younger than the overall apple category, with individuals aged 30 to 49 comprising a significant portion of the market. This demographic, often in the prime of their careers, demonstrates a keen interest in high-quality, health-conscious products like Pink Lady apples. Additionally, households earning $150,000 or more annually are notably more inclined to purchase organic Pink Lady apples, further underscoring the variety's appeal to an upscale audience.

The data highlights that this variety's buyers skew slightly younger than the overall apple category, with individuals aged 30 to 49 comprising a significant portion of the market.

The combination of age and income insights paints a clear picture of Pink Lady customers as affluent professionals who value premium quality and refined taste. Organic Pink Lady apples in particular align with these preferences, making them a choice for thoughtful, luxurious gifting. With Mother's Day on the horizon, this data highlights an opportunity to position this variety as a versatile and elegant way to celebrate moms.

Seasonal data reveals that February consistently marks the peak sales month for Pink Lady apples across the United States. While other apple varieties experience varying seasonal peaks, its rise in February creates a foundation for extending promotions into May. Its pink hues, crisp texture, and tart-sweet flavor make it a gift option for Mother's Day celebrations, reflecting the sentiments of love and care associated with the holiday. Whether featured in recipes, presented as part of curated gift sets, or highlighted in regional campaigns, these apples offer a way to honor moms with quality, health, and style.

With Mother's Day on the horizon, this data highlights a timely opportunity to position this variety as a versatile and elegant way to celebrate moms.

Demographic factors such as ethnicity, gender, and household size show no significant deviations for Pink Lady apples compared to the overall apple category, highlighting their broad appeal. However, their strong connection to younger, affluent buyers reinforces their positioning as a premium variety with wide-ranging versatility.

For more information:
Julieta Castillo
Superfresh Growers
Tel: +1 (509) 966-1814
julieta.castillo@sfg.ag
www.superfreshgrowers.com

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