Zimbabwe's berry export sector has experienced a 50% growth in 2024, with exports increasing from 6 million kilograms in 2023 to 8 million kilograms this year. Data from ZimStats shows a rise from 5,605,894 kg in 2023 to 8,395,217 kg in 2024, indicating the sector's expansion and global demand.
Blueberries are the primary driver of this growth, dominating the export market among other fruits like grapes, cranberries, bilberries, strawberries, raspberries, blackberries, and dried fruits. The country's climatic conditions and expanding commercial farming operations contribute to its competitiveness in the global market
Zimbabwe's berries are exclusively for export, with no local sales. Europe is a key market, with Germany, the Netherlands, and Spain being major buyers. The UK, the Far East, including Singapore, Malaysia, and Cambodia, and the UAE are also vital markets. The sector's growth reflects the international demand for Zimbabwean berries.
Investment in the berry industry is essential to sustain growth. The initial investment per hectare ranges from US$70,000 to US$120,000. A planned 50-hectare expansion is estimated to require US$5 million to US$6 million. Industry players are considering structured financing models, including debt and equity financing, with a proposed five-year tenure at a 10% annual interest rate.
Challenges include the lack of structured finance supported by the government, which is necessary for indigenous farmer participation. Reliable electricity is crucial for irrigation, as each berry plant needs five liters of water daily, necessitating efficient drip irrigation systems. Cold chain logistics investment is also needed, with infrastructure such as pack sheds, refrigerated trucks, tractors, and sorting machines being vital for maintaining quality and facilitating exports.
Skills development is another challenge, as blueberry farming is relatively new to the country. Training programs and knowledge transfer initiatives are important for equipping farmers with the expertise to maximize yields and meet international quality standards.
With rising global demand, government incentives and strategic investments could enhance Zimbabwe's berry industry. Support for financing, infrastructure, and farmer training is crucial for long-term growth and strengthening Zimbabwe's position as a leading exporter.
The industry's growth in 2024 presents opportunities, and with appropriate interventions, Zimbabwe could achieve sustained success in international markets.
Source: X (Twitter)