The United States has established a strong foothold in India's dry fruit sector, akin to China's role in global electronics. American almonds constitute nearly 93% of India's imports, surpassing USD 1 billion in value last year. Similarly, 84% of India's pistachio imports originate from the US.
India's increasing health-conscious population and rising incomes drive the demand for dry fruits, yet domestic production falls short. According to the US Department of Agriculture, India's almond production for the 2024-25 season is projected at 4,150 tonnes, with imports expected to reach 1.9 lakh tonnes.
Since 2008, almond imports have grown over 5.5 times, while pistachio imports increased from 4,400 tonnes in 2008 to around 13,500 tonnes in 2021. "There is greater consciousness to eat healthier food, and promotional campaigns are driving this trend," stated Sumit Saran, India representative of the American Pistachio Growers and Washington Apple Commission.
American dry fruits have gained a strong position in India's retail landscape through branding and pricing strategies. The Californian almond variety is prevalent on e-commerce platforms and store shelves, making India the largest market for California almonds. "Strong marketing campaigns have helped American almonds secure over 80% of India's market share. Lower import duties have also boosted their business," said Mohit Singla, chairman of the Trade Promotion Council of India.
While Australian and Chilean suppliers are entering the market, American suppliers benefit from efficient logistics and an organized supply chain. US authorities are advocating for more concessions on pecan nuts and parity with Australian almonds.
Source: KNN