Nine years after winning the prize for best innovation at Fruit Logistica with the patented opening system for its coconuts for drinking, World's Coconut Trading, better known as Genuine Coconut, has once again taken part in Berlin's fair with one of Spain's most exotic product ranges.
"Of all the coconut-based products we sell, this year we have focused on certified organic coconut pieces," says Ana Molina, showing us the various formats in which they offer this fruit grown in the heart of India and harvested at the right point of ripeness for the preparation of coconut pieces.
"Our coconut pieces are presented in quite an innovative way compared to the competition. Not only because of the packaging, which allows us to extend the product's shelf life, making it more convenient to consume anywhere and at any time, but also because we offer fully peeled coconut pieces, without the woody layer that is normally attached to the coconut meat. It is also certified organic," she says.
"In our almost 10 years, we are very proud to have become one of the largest coconut distributors in Spain and Europe. In fact, we have managed to cover every existing format, from toppings or coconut milk to the ready-to-drink coconut that made us popular. The idea is that when someone thinks of coconuts, they will immediately think of World's Coconut Trading and Genuine Coconut."
"I remember that when we started, ripe coconut was already consumed, but many didn't know that the water from young coconuts could be drunk. Through our Selection and Drink & Eat coconuts, we have not only made this fruit popular, but we have also made it easy to drink coconut water directly from the coconut itself," says Ana Molina.
The Spanish company, based in the municipality of Pedrola, in the province of Zaragoza, not only brought this product to consumers but also created an opening system for fresh coconut. A ring is inserted in the fruit's shell and allows it to be opened as if it were a soft drink can. This way, you can drink the coconut water from the inside of its natural container: the coconut itself.
"In later years we have expanded our range of coconut products, and our latest project has been the opening of our own stores," says Ana. "Right now we have 3 of them in Madrid, where we sell only products made from coconuts, such as shakes, cocadas, ice creams, and even cakes that we serve on the actual coconut shell, making them a truly complete experience. It's going very well, and this summer we plan to open more in Spain."
"We want to offer the widest range of products to all coconut lovers and continue to be a leading company for this fruit in Europe."
For more information:
Genuine Coconut
Carretera Nacional 232, km 271,2
50690 Pedrola, Zaragoza, Spain
Tel.: +34 976 619 263
https://genuinecoconut.com/