The Brazilian fruit export sector has achieved remarkable growth in the last decade, going from generating 500 million dollars to 1.3 billion dollars in 2024. Despite the fact that the country exports only 3% of its annual production, there is clear growth and increasingly more opportunities in international markets. "We have gained access to more than 19 destinations where we were previously unable to operate," says the Brazilian Association of Fruit Producers and Exporters (Abrafrutas).
The global market continues to show great interest in tropical fruit, especially in Europe, where quality and sustainability standards are constantly evolving. As far as Asia is concerned, prospects are promising. "We've only recently started shipping there, but we firmly believe that it will be the territory with the greatest growth, above the global average."
Brazil's top export products are currently mango, melon, and lime, while avocado and blueberries are emerging products. Thanks to its climatic diversity, the country can take advantage of the best marketing periods and maintain a steady supply throughout the year.
The main obstacle for Brazilian exporters is logistical infrastructure. "It is the number one challenge," says Abrafrutas. Improvements in transport and storage are essential to boost the country's competitiveness in the international market. Also, production costs have been rising steadily, which adds to the increasing implementation of trade barriers in different countries.
Another crucial factor is climate change. "Conditions have been unpredictable, and historical climate data is no longer reliable enough for production planning," they say. To meet these challenges, the sector is betting on new technologies and more efficient and sustainable production models.
Certifications and compliance with international standards such as GlobalGAP are fundamental for Brazilian exporters. "100% of our members have this certification, and many companies have adopted additional standards, such as Rainforest Alliance and Fair Trade." The integration of ESG (environmental, social, and governance) principles has also played a key role in strengthening corporate responsibility in the sector.
In terms of innovation, the use of organic inputs is gaining ground in Brazilian tropical agriculture. "It is the best way to control pests and diseases while also reducing the use of chemicals, which helps meet consumer expectations on food safety and sustainability.
Consumers around the world are increasingly open to new gastronomic experiences and that represents an opportunity for the diversification of the Brazilian export portfolio. Products such as açaí and other Amazonian fruits are becoming more popular and could further consolidate their position in international markets.
Abrafrutas is actively working on the global promotion of Brazilian fruits, taking part in international fairs and organizing initiatives with embassies aimed at highlighting the quality, safety, and unique flavors of its products. "Our competitiveness is based on innovation, unique flavors, and the supply of quality products and services. We have many positive stories to share with the fruit-growing community and our customers."
"Brazil is an excellent alternative to guarantee a constant supply of quality tropical fruits, produced in a safe and environmentally friendly manner," they say.
For more information:
Abrafrutas
Tel.: +55 (61) 3995 0362 / +55 (61) 9 9380 3740
telma.martes@abrafrutas.org
www.abrafrutas.org