Chile's cherry sector, a major player in the country's export economy, faces challenges in the 2024 season. Exports surpassed US$ 3 billion, with China as the primary destination. However, a 50% price drop in the Asian market has raised concerns among agricultural stakeholders. Despite a 55% increase in export volume, demand fell short due to China's economic slowdown.
Antonio Walker, president of the National Agricultural Society, emphasized the impact: "This is serious because cherries account for almost half of all fresh fruit exports and employ 350,000 people. This scenario therefore strongly affects fruit growing." He highlighted the need for strategic measures, including financial support from banks, industry collaboration for quality enhancement, and continued promotion in China. "We have to have a seal of quality to improve the quality of the cherry," Walker stated. Additionally, diversifying and opening new markets is crucial.
Looking ahead, the export target remains US$ 3 billion, driven by increased volume despite the value drop. Walker noted the importance of expanding the portfolio of species and varieties, given Chile's favorable Mediterranean climate. "Farmers have to aim to have a wide portfolio of varieties so as not to depend on one species," he explained.
Chile's dependency on cherries is evident, with half of fresh fruit exports attributed to them. Diversification is urged: "Put your eggs in different baskets," advised Ricardo Ariztía de Castro. Other fruits like hazelnuts, walnuts, kiwis, table grapes, and apples are gaining attention.
Targeting new markets is also vital. Beyond China, priorities include India, Asia Pacific countries, North Africa, and the Middle East, alongside strengthening ties with Latin America and the United States. Expanding the market portfolio is essential for balancing export volumes.
Source: Blueberries Consulting