Kynetec has announced the acquisition of Freshlogic, an Australian company specializing in data-driven insights and market intelligence for the horticultural and fresh food sectors. This acquisition aims to enhance Kynetec's capacity to deliver market intelligence and analytics across the food supply chain, particularly within the horticultural industry.
The integration of Freshlogic's expertise with Kynetec's global presence and data analytics capabilities is expected to broaden geographic coverage and improve trend forecasting across the fruit and vegetable value chain. This move reflects Kynetec's strategy to strengthen its position within the horticultural sector by providing more comprehensive insights to clients.
Market Insights
Freshlogic brings extensive experience in analyzing the Australian fresh food market through its proprietary THRUchain platform, which integrates 18 exclusive datasets alongside public domain information. By combining this knowledge with Kynetec's international reach and technological capabilities, the acquisition is expected to offer clients deeper insights into market trends, consumer behavior, and supply chain operations. This integration aims to support more informed decision-making and strategic planning.
Advanced-data analytics capabilities
The partnership will merge Kynetec's data analytics technologies with Freshlogic's comprehensive datasets, known for their accuracy and timeliness. This combination is expected to improve trend analysis and forecasting capabilities, helping businesses adapt their strategies in response to changing market conditions.
Expanded geographic reach
Freshlogic's established presence in Australia complements Kynetec's global operations, particularly strengthening its influence in the Asia-Pacific region. This expansion is expected to provide clients with broader market insights, which could be valuable for businesses involved in horticultural exports and trade in these growing markets.
Opportunities in horticulture
The collaboration is also anticipated to promote innovation within the horticultural sector. By combining data-driven insights from both organizations, research and development teams will have greater resources to develop new products, services, and solutions. This integration may support industry-wide advancements that contribute to sustainability and sector growth.
Future outlook
The acquisition underscores Kynetec's focus on expanding its data analytics capabilities within the global horticultural market. The partnership with Freshlogic is expected to provide clients with enhanced access to comprehensive market data, enabling more accurate forecasting and better-informed business strategies. Both companies aim to continue supporting the development of data-driven solutions tailored to the needs of the horticultural and fresh food sectors.
For more information:
Kynetec/Freshlogic
Email: info@kynetec.com
www.kynetec.com