The NZAPI's 2024 Economic Impact report outlines shifts in New Zealand's apple and pear sector. Planted areas have stabilized post-cyclone, yet operating costs and inflation remain burdensome for growers. Despite these challenges, revenue increased by 27%, attributed to high-value apple and pear varieties and market diversification.
New Zealand, a modest player globally, has leveraged sustainable practices to foster a conducive environment for growers. The focus remains on producing premium-quality apples, renowned for being clean and sustainable. The current harvest promises excellent quality, with favorable winter and spring conditions enhancing color, taste, and storability.
The 2025 crop estimate anticipates a 10% increase in exports, potentially reaching 21.0 million TCE, up from 19.1 million TCE in 2024. This growth follows challenging years and is expected to benefit related industries and communities.
Economic impact data reveals a $2.5 billion contribution to New Zealand's economy, a 27% rise from 2023. The industry employs over 13,500 individuals, up from 12,820. In Hawke's Bay, which produces 65% of the national crop, the economic contribution reached $1.3 billion, with GDP up 37% to $583 million, employing over 7,000 people. Tasman, producing 23% of the crop, contributed $383 million, with a GDP increase of 8% and over 3,300 employed. Tairāwhiti and Central Otago also saw economic contributions and employment growth.
While revenue has grown, it does not directly translate to orchard gate returns. The sector remains focused on growth and excellence, aiming for legislative and operational environments that ensure prosperity for both the economy and growers.
Source: Rural News